Fashion Marketing And Its Impact On Consumer s Design...

The concept of marketing is the action or business of bringing or sending a product or commodity to the market. (Oxford English Dictionary) Fashion Marketing differs from the marketing of other goods because of the uniqueness of the merchandise. â€Å"According to the Parson’s School of Design, fashion marketing is the process of analyzing, developing, and marketing current fashion trends into sales strategies.† (IJMBT) In fashion marketing, consumers are the creators by virtue of their adoption and rejection of new trends and styles. Furthermore, fashion is integral to the construction and communication of one’s social identity, helping to define the class, ethnicity, class, age, and the gender of the wearer as a reflection of individuality. Fashion marketers must position products based on consumer’s design preference. â€Å"Fashion advertisements have their own stylistic modes and spheres of production and consumption, involving the interrelationship of word and image among other things.† (Encyclopedia of Clothing and Fashion) This paper will use Gilles Lipovetsky’s, The Empire of Fashion, Ruth Iskin’s â€Å"The Pan- European Flà ¢neuse in Fin-de-Sià ¨cle Posters: Advertising Modern Women in the City†, Yuniya Kawamura’s â€Å"Japanese Teens as Producers of Street Fashion†, and an article titled â€Å"Contesting the social impact of marketing: A re-characterization of women’s fashion advertising† to examine the research topic of: The power and evolution of marketing and advertising in contemporaryShow MoreRelatedNike Strategies1993 Words   |  8 PagesNike follows the global fashion trends and is well known and popular in the youth culture and hip hop culture to supply some fashion products. 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