Friday, February 21, 2020
MGMT458 U1 IP AVON - Research Paper Example At that point, it goes on. It weighs in at 249 words that blanket everything from surpassing contenders to expanding shareholder quality to battling breast disease. Its incredible to do numerous essential things at the same time, yet your Mission statement ought to give workers and the globe at large with one or two key objectives that characterize accomplishment in your universe. In the event that one cannot get that into a sentence or two, backpedal and attempt once more. This is not a Mission essay it is a Mission Statement. The company should Attempt to total up your whole organizations mission in one or two sentences. It should Consider it thusly: its Mission Statement, at its best, ought to have the capacity to twofold as its slogan. Compact Mission Statements are additionally more memorable and powerful. Therefore, there is no compelling reason to make it excessively complicated; simply state the motivation behind your organization, your explanation behind beginning it in any case. No, mission statements canÃ¢â¬âand ought to have that hopeful twist, yet they should serve a true need. There are four key components found in successful Statement: Value, Inspiration, Plausibility, and Specificity. In several short sentences, the company ought to have the capacity to pass on the estimation of the organization, why its brand exists, rouse and empower your workers, sound totally sensible and possible, and be as particular and relevant as could be expected under the circumstances. The company should discover a key subject for its organization, and verify each of these segments rotate around it. Moreover, Mission statements might be fiercely not quite the same as one organization to the next. The thought here is to pick whether you need your organizations announcement to reflect its transient objectives or its long haul yearnings. Make sure to pick stand
Wednesday, February 5, 2020
Strengths and Weaknesses of Genetic Testing - Term Paper Example It has the ability to detect the problem precisely and bears a huge potential. Advancements in the field would bring a great future in the medical care. However, some societal responses towards the genetic testing are not entertaining. Genetic testing is basically a most modern technique of checking genetic disorders in which direct enzymes and other proteins have been taken. Genetic testing is used for various reasons that are career screening, pre implantation genetic diagnosis, prenatal diagnostic testing, newborn screening, genealogical DNA test, predictive and pre symptomatic testing, forensic testing and parental testing. There are various types of genetic testing that are newborn screening, diagnostic testing, carrier testing, prenatal testing, pre implantation genetic diagnosis, predictive and pre symptomatic test, forensic testing, parental testing, research testing and pharmacogenomics. Newborn screening test is done just inspection of DNA molecule, proteins and definite metabolites have been taken for the detection of hereditary diseases such as genotypes, mutation and phenotypes. Biochemical tests are also included in genetic testing in which microscopic testing of stained or fluorescent chromosomes and gene product as after the birth of baby for checking genetic disorder phenylketonuria (mental illness) and congenital hypothyroidism (disorder of thyroid gland). Diagnostic test is a genetic testing can be done in a whole life of a person. It is done when physical mutation and its symptoms appear. Carrier testing is done to check in both of the parents who carry genetic mutation and after checking that the tests give information regarding the risk of having a child with the same genetic mutation. Prenatal testing is done before the birth of child. It detects transformations in fetus genes before the birth of child. After this test people gets information regarding the risk to having baby. In addition, after that test they decide whether to give birth to baby or abort. Preimplantation genetic diagnosis is done on human embryos in vitro fertilization process. Predictive and presymptomatic testing is done to check that type of genetic mutations that appear after birth such as cancer (Sequeiros and Guimaraes, 2008). In predictive testing, the tests give information regarding the developing chances of the same mutation, which your ancestors (genes) have but not find in you while testing. In presymptomatic test, the test give information that genetic mutation will appear in the person or not. Forensic tests are done for recognizing the person uses DNA sequences such as for catching the thief and for creating relationships among people e.g. paternity. Parental testing is used for recognizing the similar inheritance pattern among related individual by using DNA markers. Moreover, through these DNA markers u can easily test the parent individually. Re search testing is done to know that how genes work. Pharmacognomics test is done for checking the changing in genes after using drugs. A normal human may have 20,000 to 25,000 genes in their genomes. A little mutation in the genes may result in cancer or could be as little as retardation (Imgargano, 2009). Genetic testing has many types. Among these types, the commonly known is the parental genetic testing, which involves the detection of any genetic mutation before the birth of the child. However, the detection method is quite risky and can be a reason for the miscarriage. Introduction: Genetic testing is the possible future tool for the medical care. If advantages are considered, the genetic testing may be a helpful tool in recognizing a personÃ¢â¬â¢
Tuesday, January 28, 2020
The Phosphate In The Moroccan Industry Economics Essay The resources of Moroccan economy based on agriculture, phosphate, and tourism, and also sales of fish and see food plays a major role in economy of Morocco. Industry and mining contribute about one-third of the annual GDP gross domestic product which means all revenues earning by a country in the last twelve months period. As you know in the worldwide Morocco is the worlds second or third-largest producer of phosphates after United States and China. In this assignment I will explain and focus about the phosphate and the major role of phosphate in the economy of Morocco, because phosphate mining in Morocco is responsible for more than half of the nations income, which very important for growing and developing the economy of morocco. The phosphate industry in Morocco As you know Morocco is one of the largest countries of producing and exporting the phosphate in the world wide. Morocco phosphate is perhaps the most important mineral in the country, having diverse usages. The production of phosphate in Morocco is carried out in the four mining centers in the country, namely Youssoufia, Boucraa, Khouribga and Benguerir. The mines in Khouribga functions on the basis of the Oulad Abdoun deposit of phosphates, found about 140 kilometers south-east of Casablanca. The extraction potential of this mine is around 17-18 million tons annually. The phosphate ore extracted from this mine forms the basis of exporting them in foreign lands. Moreover, the ores also offer considerable support to the new chemical industry located in Jorf Lasfar The production of Morocco phosphate is owned and controlled by OCP, the state-owned company, the OCP group which stands for (office chÃ ©rifien des phosphates): this group operates on the five continents. Its traditional op ening on the international scene since its creation in 1920 quite naturally urges it to permanently develop adjustment, flexibility and anticipation capacities so as to adequately meet customers increasingly stringent requirements in a very competitive market(1). The OCP group is one of the largest enterprise in the kingdom and also employs more than 2% of population who work in the group OCP which help to decrease the unemployment in Morocco, because the unemployment affect the economy of the country and the OCP group which owned by the government they have more responsibility of employing as much as they can to help the decreasing of unemployment, and also this group help the employees to do training with the development of the technology. Morocco houses approximately 2/3 of the worlds phosphate reserves, putting it in a higher league than major competitors China, Russia, and the United States, and this table will show you more details about the reserve of phosphate in Morocco and other countries which producing the phosphate: Of the four major producers, Moroccan reserves account for around 50% of the world total. With Phosphate consumption growth estimated at 1-2% per year, global phosphate reserves extend, for All intents and purposes well into the future, for centuries. Meanwhile, depletion of the most economically exploitable reserves can be estimated to occur within a period of 100-130 years. (2) Morocco takes measures to cut phosphate prices in the third of June 2008 because the general director of OCP Mr. Mostafa Terrab announced on Monday (June 2nd). Using an estimated $4m in investment, Morocco plans to increase phosphate production from 30 to 55 million tons per year. Terrab said the measure is expected to bring phosphate prices down from the current $300 per ton to $100. Morocco owns an estimated 50 to 71% of the worlds phosphate reserves. As you notice from this chart in 2001 Morocco is the second large country of producing phosphate rock in the world after United State, and Morocco produce more than 20.000 tons per year. This is why phosphate helps the increase of GDP in Moroccan economy every year, and also this large huge quantity of production the phosphate in Morocco can put the Morocco as the famous country in the world and to attract many countries to reach their market especially those that not have any business relationship in the phosphate industry with Morocco. The secretary-general of Moroccos Finance Ministry Abdeltif Loudyi said in an interview on April 7, 2009 in the Sudanese capital, Khartoum. Morocco will open a special zone for the phosphate industry and hopes to attract 50 billion dirhams ($6 billion) of investments and also said The North African country will probably hold an international tender to attract investors this year, and build a pipe to transport the phosphate more cheaply.(3) When Morocco export phosphate to other countries especially to one which too far from Morocco can cost a huge amount of money in transportation, according to this problem Morocco want to use a certain strategy to reduce the cost of transportation and this is why Abdeltit Loudyi went to Sudan to discuss this economic issue of phosphate with the minister of Sudan. Moroccan phosphate affects economic issues The phosphate industry actively contributes to the countrys economic development; by its presence in five geographical areas in Morocco such as: El Jadida, Safi, and KhouribgaÃ ¢Ã¢â ¬Ã ¦ and the phosphate create wealth, provide jobs, offer training, get supplies from and have sub-contracts with a large and famous network of national companies and contributes in the creation of businesses. And also it is keen to ensure the wellbeing of its employees, collaborate with universities and support humanitarian, sport which OCP group is sponsorship with a lot of football teams in Morocco and also help cultural actions. The most important industrial exports are raw phosphates And processed products, including phosphoric acid and fertilizers, but Morocco also exports textiles, clothing, and shoes. Although Morocco is the worlds largest exporter of raw and processed phosphates, the phosphates sector overall contributes only 3 percent to the GDP (4), which helps the economy of Morocco to growth every year. The new agreement adds an industrial dimension, with the companies planning to launch a joint feasibility study into an industrial site to produce uranium from phosphoric acid. And this agreement is signed between Morocco and French this deal its very important to develop the economy of Morocco, this agreement which the president of French Nicolas Sarkozy visit Morocco with the purpose to develop the cooperation and research initiatives in the field of natural uranium between the OCP group and other French companies in the same sector. According to the last statistics which launched in the newspapers the exports of Moroccan phosphate increased by 7.3% in 2002, thanks to the Expansion of deliveries to India, and the 8% rise in purchases by the United States.(5) This increase helps the development of Moroccan economy especially in the mineral industry which increases by 5% this year. As you notice from the table there is a change between 1989 and 1999 in exporting of phosphate in Morocco to those countries, there is a very decrease of exporting in US by 40%, which can affect the economy of Morocco in a negative way. But there is a huge increase of exporting in Poland by 92% its too near to double, this increases help the development of the economy of Morocco in a positive way. The OCP group launched in the news Morocco exports of fertilizers dropped by 6.2%, and also its exports of phosphoric acid increased by 6.2% and those by a phosphate rock by 13.2% its a large increasing, and exports recorded an increase of 8.3%, all those increases confirms Moroccos position as the world leading exporter of phosphate under all form, with a market share that climbed from 28.2% in 2004 to 30.7% in 2005.(6) Just between 2004 and 2005 Morocco the exports of all types of phosphate increase by 2.5% which good for the economy of Morocco, this also resulted in a record turnover, as it rose to 2.055 billion dollars, an increase of 17.8% compared with the last statistic of 2004, and also a huge increase of 49.34% compared to 2003. This increase of Moroccan turnover can change the economy to grow progressively in the future. The impact of Moroccan phosphate in the environment As you know the produce of phosphates can effect the environment of Morocco in a negative way, which means the OCP group when they produces any types of phosphate can affect the environment and increase the percentage of pollution in Moroccan society over the sea or the air. The main areas of producing phosphates by OCP group are Jorf Lasfar and Safi, on the Moroccan Atlantic coastline; there are chemical industry plants that produce phosphate derivates including phosphoric acid and fertilizers, together with by-products such as sulphuric acid. The liquid effluents of the plants are discharged directly into the sea. In order to evaluate their impact, we have compared the distribution of intertidal macro benthos in several locations, along industry pollution. The results illustrate how biological diversity and species densities decrease abruptly in the vicinity of these industrial effluents, and also how recovery, as measured by the same parameters, proceeds with distance from the discharge points.(7) But the OCP group mentions in the annual report in 2005, which the group wants to have a good development and the implementation of the first OCP group environmental policy as well as the setting-up of the quality-safety-environment charter on July 20 in the same year 2005, according to this great initiative the group commits itself to contribute further towards improved community conditions life in Morocco. Morocco plan to develop the production of phosphate In 2009 Morocco especially OCP group launched a new plan to develop the production of phosphate or to help the phosphate industry by purchasing or using new materials and using new technology which help the production of phosphate to be easily and too quick. Moroccos Office Cherifien de Phosphate (OCP), the worlds leading phosphate exporter, said on this year it plans to spend 16 billion Moroccan Dirhams on chemicals as part of five-year, 22 billion dirhams development scheme.(8) The OCP group and also the Moroccan government it would spend the remainder of the money for the 2008-2012 development scheme on modernizing facilities, upgrading infrastructure and increasing capacity to produce phosphoric acid and fertiliser at its Jorf Lasfar site. And also Morocco will increase export of rock phosphate and phosphoric acid to India and hasÃ offered India two sites for setting up a phosphoric acid joint venture, the Indian government said on Thursday 27 March 2008: Leading a delegation to Rabat, Chemicals and Fertilizers Minister Ram Vilas PaswanÃ and Moroccan Prime Minister Abbas el-Fassi discussed the prospects of increasing supply of fertilizer feedstock and intermediates as well as investments by Indian firms in the chemicals, fertilizers, steel and automobiles sectors in Morocco.(9) This good deal by the Indian and Moroccan government will help the increased of the exporting of phosphate and reach the market in India because this country spent and imports more than 5 million tons yearly of rock phosphate which include phosphoric acid and diammonium phosphate, this is why Morocco wants to get a good business relationship with India which imports about 1.1 millions tons/year of rock phosphate and 1.2 millions tons/year of phosphoric acid, and Morocco in this two last year wants to increase the export of phosphate to India and also export other types of phosphate which produce by Morocco especially by OCP group, another goal of Morocco and OCP group they want to target and reach other countries for examples: Belgium, Germany, and ItalyÃ ¢Ã¢â ¬Ã ¦ and they want to do an agreement between the OCP group and Belgium government, and this agreement include other sectors not the only phosphate. Moroccos Office Cherifien de Phosphate (OCP), the worlds leading phosphate exporter, plans to nearly double production in the next six or seven years, a senior executive told Reuters on 28 Wednesday 2009. OCP already controls around 45 percent of the world market for lime phosphate, and controls more than 30 percent of global phosphate exports, according to company data. (10) And also the company wants to remain as the market leaders in the global phosphate business in the future, so the only way to do that is to almost double or production from 30 million tons per year to 54 million, (Ahmed Nabzar), whos the executive vice president of OCP Group, said in an interview. OCP group last year announced a $12 billion expansion plan for the next seven or eight years. The company has already begun exploring three new mines to achieve its output goals, and expanding those would cost $100 million in the future. And also OCP group with the Support of the Moroccan government they want to increa se the export of phosphate to the market including Asia, Europe, and United StatesÃ ¢Ã¢â ¬Ã ¦ Conclusion We know that the United States is currently produce more phosphate rock than Morocco, but an estimated that the phosphate reserve by Moroccan it can nearly six or seven times that reserve by the United States, according to this information and looking towards the future. This puts Morocco in a good place and also in a very advantageous position to become the leading player and reach the international market in the mining of phosphate. OCP group starts to spend more money in the research and development, training which include education in Morocco or abroad. This strategy it can be very costly in a short-term, and the benefit of it can help the group to earn more profit in a long-term period.
Monday, January 20, 2020
<a href="http://www.geocities.com/vaksam/">Sam Vaknin's Psychology, Philosophy, Economics and Foreign Affairs Web Sites Abstract People often confuse satisfaction or pleasure with meaning. It is one thing to ask "How" (what Science does), another to seek an answer to "Why" (a teleological quest in most cases) and still different to contemplate the "What for". For instance: people often do something because it gives them pleasure or satisfaction Ã¢â¬â however this does not endow the act with meaning. Meaningless things can be Ã¢â¬â and many times, are Ã¢â¬â pleasant and satisfying. A prime example is human games. Games are structured, they are governed by rules and represent the results of negotiations, analysis, synthesis and forecasting. They please and satisfy. Yet, a few will dispute their meaninglessness. Games are useful. They teach and prepare us for real life situations. Sometimes, they bring in their wake fame, status, money, the ability to influence the real world. And even this does not make them meaningful. It is easy to answer HOW people play games. Specify the rules of the game or observe it long enough, until the rules become apparent Ã¢â¬â and you have the answer. It is easy to answer WHAT FOR do people play games. Pleasure, satisfaction, money, fame, learning, simulating real life experiences in anticipation and preparation for them. But al this does not draw us an inch closer to the answer to the question: WHAT IS THE MEANING OF GAMES? For meaning to exist, we must have the following (cumulating) elements: A relationship between at least two distinctive (at least partially mutually exclusive) entities (space-time is the result of such a relationship) This relationship must manifest itself as the ability to map important parts of the entities unto each other ("Important" Ã¢â¬â without which the entity is not the same, an identity element) That one of the entities should be larger than the other in some important sense. One of the entities must be physically bigger, older, more encompassing, mappable to more entities, etc. That there be an interpreter to discern and understand the relationship between the entities (therefore, an "intelligent" interpreter) That such observations would lead the interpreter (potentially) to explain and to predict an important facet of the identity and of the behaviour of one of the entities (usually, in terms of the other, within the context and while using the laws of mathematical logic) That the understanding of a "Meaning" will provoke in a human observer an emotional reaction and in a non-human observer, an alteration in its information content and / or in its behaviour The Pleasure Of Meaning :: essays research papers <a href="http://www.geocities.com/vaksam/">Sam Vaknin's Psychology, Philosophy, Economics and Foreign Affairs Web Sites Abstract People often confuse satisfaction or pleasure with meaning. It is one thing to ask "How" (what Science does), another to seek an answer to "Why" (a teleological quest in most cases) and still different to contemplate the "What for". For instance: people often do something because it gives them pleasure or satisfaction Ã¢â¬â however this does not endow the act with meaning. Meaningless things can be Ã¢â¬â and many times, are Ã¢â¬â pleasant and satisfying. A prime example is human games. Games are structured, they are governed by rules and represent the results of negotiations, analysis, synthesis and forecasting. They please and satisfy. Yet, a few will dispute their meaninglessness. Games are useful. They teach and prepare us for real life situations. Sometimes, they bring in their wake fame, status, money, the ability to influence the real world. And even this does not make them meaningful. It is easy to answer HOW people play games. Specify the rules of the game or observe it long enough, until the rules become apparent Ã¢â¬â and you have the answer. It is easy to answer WHAT FOR do people play games. Pleasure, satisfaction, money, fame, learning, simulating real life experiences in anticipation and preparation for them. But al this does not draw us an inch closer to the answer to the question: WHAT IS THE MEANING OF GAMES? For meaning to exist, we must have the following (cumulating) elements: A relationship between at least two distinctive (at least partially mutually exclusive) entities (space-time is the result of such a relationship) This relationship must manifest itself as the ability to map important parts of the entities unto each other ("Important" Ã¢â¬â without which the entity is not the same, an identity element) That one of the entities should be larger than the other in some important sense. One of the entities must be physically bigger, older, more encompassing, mappable to more entities, etc. That there be an interpreter to discern and understand the relationship between the entities (therefore, an "intelligent" interpreter) That such observations would lead the interpreter (potentially) to explain and to predict an important facet of the identity and of the behaviour of one of the entities (usually, in terms of the other, within the context and while using the laws of mathematical logic) That the understanding of a "Meaning" will provoke in a human observer an emotional reaction and in a non-human observer, an alteration in its information content and / or in its behaviour
Saturday, January 11, 2020
House of Representatives is actually a name given to any of the many lawmaking bodies in countries around the world and sub national states. In many countries, House of Representatives is also known as the inferior house of a bicameral government and the parallel upper house is usually known as Senate. Apart from this in other countries, House of Representatives is the one and only meeting room of a unicameral parliament. The performance of the House of Representatives usually varies very much for every country, and it also relies on whether a nation works with a presidential or a parliamentary scheme.People or members of a house of representatives are classically apportioned with respect to the population rather than appointing them geography. House of Representatives is the name given to most of the lower houses of United States state legislatures apart from some, that are known as State Assembly and also by some it is called the House of Delegates. According to apartheid the House of Representatives was the dwelling for South Africa's varied race colored society during the Tricameral Parliament that ranged from 1984 to 1994.Apart from this In the Austrian part Cisleithania of Austria Hungary most people know the lower house as the Abgeordnetenhaus which is also generally acknowledged in English as House of Representatives (Boyle and Chinkin, 2007). Most of the developed self governing states with bicameral parliamentary nature are sometimes prepared with a senate for the country frequently illustrious from a usual parallel lower house basically known variously as the House of Representatives.It is also known by some other names that we would present here House of Commons, Chamber of Deputies, National Assembly, Legislative Assembly, or House of Assembly, by electoral rules. This may comprise of a minimum age necessary for the people and candidate, relative or greater part or plurality structure. Characteristically the senate is also referred to as being the upper house and has a less important association as compared to the lower house.In many other states senates are also present at the sub national stage. United States of America has all states apart from Nebraska having a state senate. Australia has all its states except for Queensland that have an upper house which is identified as a lawmaking committee. There are a number of Canadian provinces that once had a number of governmental councils but now they are not present as they were abolished the last one to survive was Quebec's Legislative Council, during 1968.Senate association can be acknowledged through elections or activities. Taking a simple example, elections are conducted after every three years for the membership of the Australian Senate but only half of the people as compared to the people of the Canadian Senate are hired by Governor General honestly upon the advice of the Prime Minister of Canada. Taking care of the office and performing their operations until they walk out, or are detached from the Senate the last option is of a retirement.In bigger nations the senate frequently acts as a balancing effect thought providing a bigger share of power to places or groups of people, which would be besieged beneath severely accepted apportionment. To conclude this essay I would like to mention the fact that House of Representatives and Senate are two different entities and carry many different aspects with them. Though they are from the same line of bodies that is law making legislatures but they have a different level in terms of power and importance.
Friday, January 3, 2020
The concept of marketing is the action or business of bringing or sending a product or commodity to the market. (Oxford English Dictionary) Fashion Marketing differs from the marketing of other goods because of the uniqueness of the merchandise. Ã¢â¬Å"According to the ParsonÃ¢â¬â¢s School of Design, fashion marketing is the process of analyzing, developing, and marketing current fashion trends into sales strategies.Ã¢â¬ (IJMBT) In fashion marketing, consumers are the creators by virtue of their adoption and rejection of new trends and styles. Furthermore, fashion is integral to the construction and communication of oneÃ¢â¬â¢s social identity, helping to define the class, ethnicity, class, age, and the gender of the wearer as a reflection of individuality. Fashion marketers must position products based on consumerÃ¢â¬â¢s design preference. Ã¢â¬Å"Fashion advertisements have their own stylistic modes and spheres of production and consumption, involving the interrelationship of word and image among other things.Ã¢â¬ (Encyclopedia of Clothing and Fashion) This paper will use Gilles LipovetskyÃ¢â¬â¢s, The Empire of Fashion, Ruth IskinÃ¢â¬â¢s Ã¢â¬Å"The Pan- European FlÃ ¢neuse in Fin-de-SiÃ ¨cle Posters: Advertising Modern Women in the CityÃ¢â¬ , Yuniya KawamuraÃ¢â¬â¢s Ã¢â¬Å"Japanese Teens as Producers of Street FashionÃ¢â¬ , and an article titled Ã¢â¬Å"Contesting the social impact of marketing: A re-characterization of womenÃ¢â¬â¢s fashion advertisingÃ¢â¬ to examine the research topic of: The power and evolution of marketing and advertising in contemporaryShow MoreRelatedNike Strategies1993 Words Ã |Ã 8 PagesNike follows the global fashion trends and is well known and popular in the youth culture and hip hop culture to supply some fashion products. 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Thursday, December 26, 2019
Sample details Pages: 5 Words: 1478 Downloads: 1 Date added: 2019/07/01 Category Culture Essay Level High school Topics: Pop Culture Essay Did you like this example? I would like to agree with the phrase by a popular American blogger that Popular culture is simply an expression of our collective experiences. This opinion may seem to insinuate that popular culture is of great advantage to the American society, but this is not the real case. In the last century, this was certainly true as this was the only means by which people dealt with social problems that ailed the society. DonÃ¢â¬â¢t waste time! Our writers will create an original "Popular Culture is Simply an Expression of Our Collective Experiences" essay for you Create order Looking at the turn that popular culture has taken due to rise in color television, internet and different forms of media, it would be true to say we have plunged into a deep sea without life jackets as American society. Popular culture can be defined as the accumulation of cultural products like music, art, film, dance, film, television, literature or even radio that are consumed by the majority of the masses. Oftenly popular culture is of many appeals to the larger society. This term is believed to have been used as early as the 10th century. In the past, popular culture was associated with the poor and the lowly in the society, but today almost all Americans are highly immersed in popular culture. After the world war II, mass media innovations led to major social and cultural changes, and since then the meaning of popular culture has since merged with other elements such as mass culture, consumer culture media culture and image culture and are all geared towards mass consumption. In this essay, I shall be discussing the effects of modern popular culture on American society and the need for change for the better. There are two antagonistic sociological arguments relating to modern American pop culture. The first argument is that popular culture is used by the rich and elite in the society to control those who are below them as it blurs their minds and reasoning, therefore, becoming passive and thus easier to control. The second argument is that popular culture is a vehicle in which people rebel against the culture of oppression. I agree with both the arguments but the first argument carries more weight when looking at the current American trends on American consumerism. Popular culture has made Americans have less time to do the most important things such as paying bills, spending time with loved ones, taking care of our own health or bettering ourselves physically, intellectually or spiritually. It is quite ironic that we lack time to carry out important activities but have time to watch television, and movies, playing video games surfing the net and reading celebrity magazines. Many Americans are maddeningly preoccupied with celebrity lives and people who are of less importance in our lives. I always wonder what fascinates Americans about the rich and famous people. Some people have argued that is due to boredom, but I think it is something that is something troubling. We seem to search for meaning all in the wrong places. With the economic pressure, crimes, endless wars in which many Americans have died in and toxic political system that feeds the masses with negativity on the news and talk shows have left many hopeless and contributing to this e scapism into celebrity lives. Instead of looking into nourishing our souls we are seeking to temporarily anesthetize ourselves from the reality. Popular culture has affected the way people view body image and what is acceptable. Media decides how pretty should look like. Many people have been left wondering and confused by what choices to make. Growing up and you do not look like the faces advertised on television commercials then you have a problem of being bullied and made fun of. With this kind of exposure, a child grows up with low self-esteem and self-loathing. Research shows that popular culture has a great impact on teenagers. Popular culture can provide a benchmark in which teenagers spin their definition. This can be by taking characteristics from various celebrities and stimuli they see in Popular culture. Self-definition is intrinsically tied to self-esteem and confidence and if tampered with, can surely last through maturation to adulthood. Over the last ten years, households with televisions have increased drastically, these televisions have more than one thousand channels and hundreds of shows to choose from. Thes TV shows have really impacted our daily lives and we continue to keep up with the episodes. The impact has really been eminent on the younger American generation especially due to the violence, drugs, and sexual references. Young children are exposed to mature content at a very tender age. For example, in 2009 a seventeen-year boy killed his ten years old brother. When interviewed, the teenager said he was relating to Dexter. Dexter is a TV show on Showtime about a boy who is blood crazed. TV shows like Dexter are encouraging violence among young people. Over-sexualization of women in various music genres and Hollywood movies is of negative impact on women. For example, Nicki Minaj songs mostly portray women who have big boobs and backsides, this has influenced many women to think that the standards of beauty are having big boobs and backsides, some have even gone to an extent of going through plastic surgery. Some of these procedures are life-threatening and their effects are long-lasting and irreversible. Hollywood on the other side view womens beauty standards as being thin is being beautiful. Women strive too hard to fit these standards and therefore eating disorders such as anorexia, bulimia and others have been on the rise. Pop culture, especially in the form of visual media, greatly affects our opinions and attitudes towards race and racial minority groups. Our assumption about a particular race is greatly influenced by the stereotypical and distorted imagery presented by visual media. Media creates an imbalance between the black and the white American societies, this makes the young black people accept minority status as the real deal and the only acceptable thing. Research has also proven that millions of Americans form their opinions on the black population in America based on Hollywood films and TV shows and also dehumanizing programming and sensationalized crime reported in news. Newsreaders such as Glenn Beck and BillOReilly were found to be spreading false information about black families and many New York City-based TV newsrooms have been for the longest time inaccurately over associate black people with the crime by 75%. These media outlets have also for the longest time portrayed Blacks as poor without considering the resiliency of these families in the face of discrimination. Before, popular culture used to reflect our values as American people but today it is a voracious beast of materialism, celebrity, and excess that shape our values to greed for the benefit of a few as majority lose themselves. Many heroes who have been elevated have nothing heroic about them, these people represent unhealthy values, rituals, beliefs and myths that are tailored to satisfy their own interest. Popular culture is present everywhere, intense and unrelenting, and people have free and unlimited access to them through the internet and every social media. Pop culture is like saboteurs that infiltrate the family slowly and with deception hiding behind a veil of bright images, fun movies, and music, advertisements entertaining characters. popular culture overwhelms us with the messages in order to gain control of us up to a point we base our choices, needs, interests, and dreams upon them without giving them much thought. I may come across as military against popular culture, but I also believe that it can be a wonderful aspect of entertainment, escapism, and knowledge. Whether popular culture is bad or good all depends on the message it is sending across to the larger population. Almost all the time, these messages are negative and impact our wellbeing negatively without us realizing. Popular culture that is of true expression shared social experiences and values is beneficial to a society and is of importance in forming and growing a healthy society. A rule of thumb, authentic pop culture acts as a societal truth and as a shared glue that binds a society together. Positive popular culture instills a sense of ownership and empowerment in a society as every individual is aware of their contribution to society. When we consider societies whose popular culture was suffocated like those under Hitler and Mussolini we can be able to see deeply injured populations that have taken years to rise and recover from the societal damage and reestablish their popular culture and stabilize.It is sad that some societies are yet to experience authentic popular culture such as North Korea. When we consider all the strides we have made as people of America, we ought to fight as a society to restore our authentic popular culture and work hard to eradicate the negative popular culture that has flooded our society with negativity. This is both at the individual level and as a whole society.